Author Archive

Steve Friedberg's Travel Agent Variation

My friend Steve Friedberg has been a long-time supporter of The Magician’s Ltd Cookbook . In particular, he particularly enjoys performing Peter Duffie’s fantastic Travel Agent effect from the book. Steve has a great variation of Peter’s trick, which I’m happy to share here (with Peter’s permission) that turns the trick into a great impromptu “Anniversary Waltz” type effect.

You’ll need to have The Magician’s Ltd Cookbook at hand to understand my instructions for this one:

Select a couple from the audience and ask them how long they’ve been together. Tell the lady that she reminds you of a very special card from the deck. Spread through, upjog the Queen of Hearts (facing you) and ask her if she has any ideas which card you’re thinking of.

Regardless of her guess (and in Steve’s experience, most women say the Queen of Hearts here), square up the deck and openly display the Queen of Hearts. Give the Queen to the lady, and invite her to sign the face of the card. As she does that, find the King of Hearts and bring it to the top of the deck. Don’t make a show or move of it, just do it. Once she has obliged, turn the Queen face down on top of the deck (the King of Hearts remains below it).

At this point, Steve shuffles off the top block of cards off (keeping the King and Queen of Hearts together), then overhand shuffles the remainder of the deck, and finally cuts the deck in half. The Queen/King combo will now be situated together near the middle.

Next turn your attention to the guy and suggest that you also have a card for him. Let him guess his card and eventually remind him that since his partner has the Queen of Hearts, he must, of course, have the King of Hearts. As he responds, run through the deck and cut the Queen/King of Hearts to the top. Execute a double turnover to show the King and then turn it back face down and ask him to sign the back of the card, keeping the signed card on the table.

Steve then suggests to the man that he, most likely, will have dated several women before finding his wife/girlfriend…or, as he says, “your queen.”

You can now continue with Peter Duffie’s Travel Agent effect from The Magician’s Ltd Cookbook .

Wonderful Experience

We’re receiving wonderful praise about our Experience: The Magic of Jon Allen book at the moment. Here are some highlights from the three key industry journals that have reviewed the book so far:

Experience is a well-written, nicely produced book full of good thinking, strong magic, and offbeat ideas. If you’re interested in solid material from a real working professional, look no further.”
-Jason England, November MAGIC

“Among the magic “trick” books of the last year, Experience is my favourite, by far.  It is an excellently produced book with hundreds of photos to make everything clear, and an encouraging production from the new Vanishing Inc. company owned by Member Andi Gladwin and Joshua Jay.  It is a book of practical magic and innovative thinking that belongs on your shelf.”
-Matt Field, December Magic Circular

“A lot of what passes for content in the magic world these days consists of little more than puked-up chunks of undigested muck floating in a bile of raw ambition; hence it was a pleasant palate refreshment to read this collection of material that reflects both a track record and a consistent point of view. Books like this are a dwindling lot, so you might want to buy this one just to demonstrate that the desire for quality is not dead, and to encourage magic’s more serious publishers and creators to not yet abandon the notion of giving and getting something for something.”
-Jamie Ian Swiss, September Genii

Experience: The Magic of Jon Allen is available exclusively from us at Vanishing Inc.

The Audience Has Changed

Imagine if you had the opportunity to perform for ten thousand people in a massive theatre. What would you perform? Given the size of the audience, you would more than likely perform something absolutely amazing in order to look your best. I know I would.

Good news: due to technology such as YouTube, for the first time ever the average magician can now achieve these audience numbers with very little effort. Within the next few minutes, I could upload a video and be seen by ten thousand people with very little effort. It’s the equivalent of gaining the perfect gig just for the effort of recording a quick video clip.

That’s a good thing, right? Well, it should be.

The problem is that most magicians aren’t treating this as the same opportunity that they would if they were performing in a massive theatre, or on TV, even though the size of the audience is the same. Instead, they’re just performing boring card tricks that they haven’t even perfected yet. For the most part (and magicians like Marco Tempest, who have really embraced YouTube, are the exception), the quality of the material just doesn’t match the size of the audience.

Audiences, and our way of accessing them, has changed, yet unfortunately most magicians haven’t. If you’re going to go to the trouble of uploading a performance to YouTube, please remember the number of people that may see it. Remember that you’re on show and most importantly, remember that it’s an amazing opportunity. Embrace the fact that you’re possibly performing for hundreds of thousands of people and please show that magic can be amazing.

Important Point About Your Audience

There’s one thing you need to know about your audience. Most magicians forget it, but it’s the one thing you need to know about them that will elevate your performance into an experience that your audience members will always remember:

The people in your audience are just as interesting as you.

When watching other magicians, it’s always clear which magicians realise this. They’re the ones that don’t just talk at the audience. Instead, they interact with their audience members and make them part of the performance.

Many magicians think that the best audience interaction is to have someone perform a mundane task like pick a card or examine an object. It isn’t: the the real goal should be to genuinely interact with audience members and then find ways to personalise your performances with jokes, patter and presentations that are specific to them.

Talking to your audience is far more important than having them hold onto a coin, pick a card or examine a piece of rope. I like to think of it like this: interaction (talking to your audience) is far more memorable than action (picking a card).

Magical photographs

Want to see something really magical that isn’t magic?

I recently stumbled across the work of Li Wei; a Chinese photographer and artist. Using wires, acrobatics, mirrors, carefully positioned cameras and other trade secrets, Li Wei manages to create some incredibly magical situations. While it’s difficult to believe, there’s no Photoshopping here; apparently these are genuine photographic illusions that Wei interestingly refers to as “performances”.

Photography magic

Photography magic

Li Wei’s work is inspiring to say the least. The way he puts people in dangerous situations will hopefully make all magicians sit up and work out how they can apply these concepts.

Check out dozens more of Li Wei’s amazing magical photographs at his website:

http://www.liweiart.com/

Free magic download – PIN

Free magic download

Happy Almost-Halloween.

To celebrate this almost-holiday, we’re giving away a completely free, freaky trick by our very own Andi Gladwin (who appears to like writing in third person).

The effect is simple, but pretty disgusting looking: The magician takes a thumb tack (drawing pin) and slowly pushes it into his arm. The pin stays there for a few seconds, before the magician pulls it out, leaving a temporary mark where the pin had penetrated the skin.

So there you have it. Here’s your free magic download!

Are you a Mentalist Triumph Cutter?

There’s a trend in magic that I’m seeing a lot lately and it’s to do with people who I call Mentalist Triumph Cutters.

Many magicians that I see perform Triumph say something like, “The cards are shuffled face up into face down. So, some are face-to-face, others are back-to-face and some are even back-to-back.” It’s not bad that those magicians say this, but it is bad that they say where they’re going to cut at the exact same time they they cut the cards.

This is obviously just a timing issue that can easily be fixed. The best way to fix this is to simply cut the cards before you announce the condition of the cards, or do as I do and not hit the three conditions straight away – just cut a few times without necessarily aiming to show the audience all three states.

Does it really matter? Well, I’d hazard a guess that most Triumph routines have a lot more important things to fix than this, but since it’s such a small idea that can be easily fixed, I think it’s worth considering for your next Triumph performance.

Win $100's of new magic

“Stunning effects and jaw-dropping magic!”
—Jeff McBride, Creator of the Magic & Mystery School

For the first time ever, Jon Allen (creator of “The Silent Treatment” and one of the busiest magicians in the UK) is tipping his most prized routines, and ideas—fifty effects packed into more than 200 pages of polished, performance-ready magic. More than 400 photos are included to make your learning experience a pleasurable one. Written with the inimitable style and wit of John Lovick, this important book contains amazing magic that will fit directly into your real-world repertoire.

This beautiful book is now available exclusively from our website. You can even download three tricks from the book absolutely free.

Win $100’s worth of free magic
To celebrate the launch of this great book, we’re giving you a chance to win $100’s worth of great magic.

Enter to win here.

Big News From the Co-founders

Whether you are new or old friends, we thought it would be appropriate to update you on two items of interest.

On a happy note, last Friday Andi Gladwin proposed to longtime girlfriend Sarah atop the Eiffel Tower at the Paris Hotel, Las Vegas (and, to our surprise, she said yes).

Joshua Jay has been spending a lot of time in bed as well, but for altogether different reasons. As many of you have heard, Joshua was in a serious boating accident and suffered a major injury to his left arm and wrist. Early prognosis is that Josh will have a rigorous 6-month recovery, with hopes of regaining mobility.

We’ll be sure to keep you updated of the progress of both co-founders (including Andi’s crazy initial idea of running a magic convention as a stag party). And it goes without saying that Vanishing Inc. customers will still receive the same excellent level of customer service and speedy delivery that you have come to expect while Josh is recovering.

Ask Andi Anything

Ever wanted to ask Andi Gladwin anything? Nope. Us neither. But we thought it would be a lot of fun anyway.

When iTricks asked Vanishing Inc. co-founder Andi Gladwin to host their iTricks Clinic, they decided to run things a little differently. So, join iTricks this week to truly ask Andi anything and you will get an answer.

- Ask him about some technical sleight of hand
- Get his advice on a routine that you’re working on
- Ask him about marketing, branding, or get some tips on your website
- Find out what it’s like running magic’s hottest new magic store
- Ask what his favorite brand of syrup is
- Ask about getting your magic published
- Ask him anything!

There’s no holds barred. Ask Andi Gladwin anything at 2 p.m. EST on July 11 at www.itricks.com.