Ever wanted to release your own magic trick? Then this is the book for you! Winning Products is filled with the sort of detail that will allow the market place to embrace you and your product with enthusiasm. You'll learn how to make it all easy by ensuring the correct pricing and distribution, by advertising in the correct manner, while promoting and building a reputation as someone who cares about the details of getting it right! Then you'll be embraced, loved and SOLD!
The book is divided into four sections:
Part One: Market and Product Definitions
Here you'll learn what makes a SUCCESSFUL PRODUCT. By filtering your ideas through these attributes you will ONLY release material that adds to the fabric of our art. You'll avoid being one of the 85% of LOSING PRODUCTS. If only the entire industry used this filter, then we'd have very little crap on the market.
Part Two: Product Realization
This is how you best match your product to FORMAT. By doing this correctly you will identify a BUDGET allowing for cost-effective production and advertising. Learn to IMPUTE your products with extra value. Here are the secrets of maximizing your product for retail, wholesale and jobber.
Part Three: Servicing The Market
You'll learn how to set up your business so that you can supply retail, wholesale and jobber making money at every step of the way. Learn what is expected of you so that you can ensure your product's success during the magic TEN DAY WINDOW OF OPPORTUNITY when everyone will be supporting YOU.
Part Four: Advertising and Marketing
It may be magazine advertising or internet Marketing. Maybe convention appearances or lectures. Banner adverts and mailing lists. Whew, so many ways to tell the market about your product. But telling them is just the beginning. Real marketing is about ENGAGING your audience. Here you will learn the secrets of creating ANTICIPATION and getting everyone talking about YOU.
"The content is so easy to read and filled with valuable information on how to produce a successful product. Even after many years of releasing, I still feel I've learned a lot reading this book." —Titanas
"What a great book. I have never seen this information given anywhere else. I started selling magic in 1991 and I wish I had had access to this information back then - it would have made my life so much easier!" —Peter Duffie