What to do When your Magic is Pirated
By Andi Gladwin - Sunday, September 20, 2020
Magic creators around the world share the same frustration: magic is pirated more now than ever before.
I can somewhat sympathise with those people who have torrented out of print magic books, or perhaps shared an ebook with their friends. It's not cool, but I understand why people do it.
But what I cannot tolerate is the small number of people who have made a business from piracy. They use fraudulent credit cards and VPNs to purchase products from magic creators and then immediately resell it on their own websites for a fraction of the cost. These leeches are hurting creators and making money for themselves. It's not only a selfish act, but also one that could eventually lead creators to stop sharing their work.
Andi Gladwin talking to the Chinese government about piracy
A lot of creators ask us what they can do to stop this. And so, I have three pieces of advice:
1. Do not promote it.
I often sigh in despair when I see people post on social media: "This guy is selling my downloads. How do we stop him?" or "Check out this website - they are selling my products for next to nothing!" The more you promote piracy, the more people will become aware of it and the more customers they'll get.
2. Report it.
If the person is selling your magic on eBay, Facebook marketplace, AliExpress, or any other online marketplace, look for the little (often hard to find) "report" button to alert the company that their user is a pirate. The company legally has to respond. YouTube, Vimeo, and other streaming services have similar rules. (Etsy is way less helpful it seems — but we're continuing to try to understand their policies.)
If it's an independent website that sells your magic, report them to their webhost (that's often trickier) and the payment processors (such as PayPal) that they use.
We'll obviously do this for any Vanishing Inc. creator, but you should know that you don't need to be the publisher or copyright holder to make the report: you just need their permission. And we hereby grant every Vanishing Inc. creator permission to report your products on our behalf.
3. Spread the word about how piracy impacts you personally
These websites wouldn't exist if people didn't buy from them. So, be a voice of reason and educate your followers and friends to show how it impacts you. The more people that are aware of how piracy is having a detrimental effect on our industry, the less pirating will happen.
We'll continue to be here to advise creators how to limit piracy and hope that together we can minimise its impact.
Andi at an anti-piracy summit in Beijing
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