Get an exclusive look at Neon Dreams by Lance Rich with this free preview. Read the complete foreword by David Copperfield, and two full chapters, right now for free.
While Las Vegas is widely regarded as the magical capital of the world, very few magicians actually know how a once humble train-stop town evolved into the land of multi-million dollar magic spectacles. For the first time, this captivating tale, and all it's surprising twists and turns, have finally be captured in one gorgeous hardcover book.
Neon Dreams is your exclusive behind-the-scenes look at the history of Las Vegas magic unlike anything our community has ever seen. It features dozens of brand-new interviews and 100s of stunning, full-color photos—many of which are being published for the first time.
From the foreword by David Copperfield through the powerful story of how magic history changed forever with the rediscovery of the first magician to ever perform on the Vegas Strip, you won't be able to pull yourself away from this enchanting book.
You'll experience the exhilarating highs, like the everlasting impact Vegas legends like David Copperfield, Lance Burton, and Penn & Teller had on magic or how the building of the Hoover Damn changed the course of magic history; and also a front-row seat to the lows like the multi-million-dollar magic show that barely lasted two nights or the infamous failure of Caesar's Magical Empire.
This preview is just a small sample of what you can expect in this incredible nearly 400-page book. Available in a standard edition as well as a limited release deluxe edition, Neon Dreams is a fascinating book every magician or fan of magic needs to own.
Get your copy when it officially releases on Nov. 10, 2023, at 12:30pm ET.
Buy Neon Dreams