Magic articles

Virtual Magic is NOT Dead. It's just Getting Started

Virtual events are no longer a temporary solution, but rather an exciting new medium that will continue to evolve even as in-person events return.

Are Hybrid Events The Future?

Adding virtual components to in-person events. Is it a temporary fix or permanent solution? The answer isn't that black and white.

The Cost of Virtual Events

How much have magicians spent putting together their virtual shows, and does it really matter?

Thoughts on Zoom Magic: Then vs Now

An interesting look at how our thoughts about Zoom magic have changed over the past year.

How and why we curate the magic tricks we stock

We're one of a handful of magic stores that curates the magic tricks we carry. Find out why.

Mercury Card Fold

Everything you need to know about the Mercury Card Fold.

NOC Playing Cards

NOC playing cards are a smash hit. But what's the story behind them? Matt Szat finds out.

A History of the Linking Rings

A look at why the linking rings not only still matter, but can now amaze audiences better than ever before.

What Is A Gaff Card & A Gaff Deck?

Matt explains what a gaff or gaffed card is.

Star Wars Playing Cards

We explain what Star Wars Playing Cards are all about.

History of Card Tricks

Who invented card tricks and why are they so dang popular?

5 Intermediate and Advanced Card Tricks Every Magician Should Learn

If you're a beginner magician looking to take the next step in their card magic journey, you'll definitely want to learn these 5 professional card tricks.

Top 10 Card Tricks Books Sold on Vanishing Inc. This Year

With so many magic books released every year, it can be tricky to find a suitable one. Here are our best-selling magic books.

Top 10 Card Tricks Sold On Vanishing Inc. This Year

Not sure which card trick to learn next? Here's a list of some of our bestselling card magic tricks.

Best Card Magic Books for Learning Intermediate to Advanced Card Tricks

Once you’ve mastered some easy card tricks, you might want to graduate to some more difficult ones. We show you where to start!

The Vanishing Inc. Team’s Favorite Card Tricks

Looking to learn a new card trick or two? Some of the Vanishing Inc. team tell you about their favorites.

The History of Sponge Ball Magic

Who invented sponge ball magic? And where does Albert Goshman come into it?

Amaze Your Friends With These Easy Card Tricks

Check out these easy to do card tricks! You'll be amazing people in no time!

Popular Bicycle Gaffed Cards

We provide a rundown of the most popular Bicycle card gaffs, how to store them, and how to use them most effectively.

How the Magic Business Migrated from Brick and Mortar to Online

The magic marketplace has gone through a stunning transformation in the last twenty years. But, is that for better or worse?

The Best Magic Tricks

We've put together a list of the perfect magic for school, work, and family!

Learn Magic With Money

Tricks with borrowed coins or banknotes are some of the most magical. We talk you through some of the best!

How We Reinvented the Magic Shop

This is our story, and how we found a way to be a completely unique entity in the world of magic. Our spirit--and our ability to learn from our mistakes--has made us one of the largest magic brands in the world.

Flash Paper: Best Tricks & Ways to Perform it Safely

We share seven tricks with Flash Paper, and a few helpful hints on how to use it safely.

Our Magic Shop Origin Story

How does someone like Joshua Jay start a magic store? He meets someone like Andi Gladwin!

Easy Mentalism Tricks You Can Do

Ready to learn mentalism but don't know where to start? We teach you five easy mentalism tricks that you can perform right away.

Essential Mentalism Books that Every Mentalist Should Read

So, you just watched Derren Brown’s latest TV special, or The Clairvoyants or Colin Cloud on America’s Got Talent, and now you want to become a mentalist. But, you have no idea how to learn mentalism. We’re here to help!

Popular Mentalism Tricks

We have selected some of the very best mentalism tricks and tell you where you can learn them.

How Does Cold Reading Work?

How do apparent psychics convince total strangers that they seemingly know personal details about their life?

Is The TV Show The Mentalist Real?

The Mentalist fans have often wondered if the main character Patrick Jane’s ability to solve crimes by “reading minds” could be done in real life. Now, you'll know!