VI logo We have one simple aim: to improve the art of magic

We provide you with the products, content, events, and information to make you a better magician. VI logo

Our Promises

Free shipping
Fast, Free Shipping

There's free shipping, and there's Vanishing Inc.'s free shipping ...

If you don't want to wait six weeks to get your magic, choose us. We use fast, reliable shipping, with tracking to most countries.

Satisfaction Guarantee
Satisfaction Guarantee

If, for any reason, you're not totally happy with your purchase, ship it back to us for store credit.

We're the only magic shop in the world with that much confidence in our products!

Price matching
Price Matching

We regularly check our prices against other stores, but in the unlikely event you find something cheaper elsewhere, we'll match the price.

What Makes VI logo Different?

Curation

Curation

Here’s the deal. There is just one magic wholesaler that supplies the entire industry. It’s an unusual set up, but that’s how it works. Almost every online magic shop takes every item the wholesaler sells. Apart from us.

We evaluate every single release and we’ll only stock items we think are worthy of your consideration.

This makes our site easier to browse as you know what you see has been hand-picked by us as something we believe in.

And, of course, we produce more original magic books, tricks, and downloads than any other magic shop in the world.

Charity

Magic Charity

We're the only magic store that has set up a charity to help advance the art of magic. And we're the only registered 501(C)3 charity whose aim it is to improve diversity in magic.

Thanks to your generous donations we've built a magic theatre in South Africa, made it possible for hundreds of young people to attend our conventions and literally changed people's lives.

Find out more about what we do and how you can help be part of it on our Vanishing Inc. Charity page. Together we can make the magic world an even better place.

Password Vault

Magic Password Vault

How do you keep track of all the passwords for all the instructions?

Some are printed on a slip of paper in the box, some are on the packaging, some are in an email. It’s a nightmare to keep track of everything. That’s why we created our password vault. You can store all your passwords securely in one place.

When you make a purchase from us, we add the instructions to your vault. But the best bit? You can put any passwords in here - even for items you didn’t buy from us.

And this service is totally free.

iOS App

Magic iOS App

We think part of our job is to make it as simple and easy as possible for you to become the best magician you can be.

Our iOS app allows you to view your downloads whenever, and wherever you are. You can even choose to stream or download your purchases, and buy new magic downloads directly from the app.

Download Our App

Magic Conventions

Magic convention

No one puts on as many magic conventions as we do. Why? Because they’re really, really hard work to organize and run! But, we believe we have a duty to the community to keep trying to make everyone the best version of themselves they can be. And we believe that this can be accomplished partly through conventions.

Our conventions deliver an unrivaled social and learning experience and we’d love you to join us at one. Check our all of the magic conventions that we organize, and perhaps even come to one of our famous magic retreats in places like Costa Rica or South Africa.

Diversity and Inclusivity

Diversity in Magic

Joshua, Andi, and the entire Vanishing Inc. team are committed to improving diversity in magic and providing a more inclusive environment for everyone interested in magic. Through our Vanishing Inc. Youth Scholarships, we have sent over 600 young magicians to our magic events completely free of charge—with a special emphasis on female and Black magicians. To receive a scholarship, each potential recipient performed a show for a registered charitable organization to attend. In this way the recipients are spreading their own magic to those most in need, and then receiving top notch tuition on improving their skills.

For us, diversity and inclusivity starts with magic’s next generation. To this end, we have commissioned two new, major works on the history of magic. The first will chronicle the fascinating but often overlooked history of Black magicians. The other book—one designed for young readers—will focus on female magicians throughout history.

Meet Our Cofounders VI logo

Andi Gladwin

Andi Gladwin

Andi Gladwin is a UK-based entrepreneur and professional close-up magician. He has performed throughout Europe and North America on both stage and screen (including on shows such as Masters of Illusion, Fool Us, and Next Great Magician and more).

Andi is also responsible for the creation of some of the best selling magic books of the last ten years. His book The Boy Who Cried Magic set sales records for Vanishing Inc. and books like The Card Magic of Edward G. Brown and Pure Imagination have been extremely positively reviewed. Andi also heads up our book production and so when you see a beautifully designed magic book, it’s likely Andi was responsible.

Joshua Jay

Joshua Jay

Joshua enjoys every aspect of magic: writing, teaching, and performing, and Vanishing Inc. Magic is the perfect outlet to exercise all three.

Joshua Jay is an internationally recognized performer. His one man show in New York, Six Impossible Things has received huge critical acclaim, has sold out and been extended three times.

He is a world champion at the World Magic Seminar, and his book, Magic the Complete Course, is the best-selling magic book of the decade.

More about Vanishing Inc.

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Company history