The Evolution of the Amazebox

When Mark Shortland brought us the original Amazebox, we knew we had something special.

The concept was brilliant: an unassuming cardboard box that can switch or force without anyone ever touching it. No electronics, no sleight of hand, just clever engineering and design doing all the work.

If you’re not familiar with the Amazebox, participants write down their favorite songs, numbers, or names, drop them in the box, and later pull out a paper at random. What they don't know is that the box has already swapped their papers for a batch you prepared in advance. Cool, right?

It became an instant favorite with magicians, mentalists, and stage performers alike, and the white version quickly became one of our best-selling items of all time.

As time went on, we started getting feedback from performers who had integrated Amazebox into their shows: They wanted it to be larger, and they weren’t fans of the white box.

That’s when we introduced Amazebox Black, refining the look and making it sturdier and larger while keeping the same ingenious mechanism that made the original so reliable.

But we didn’t stop listening and tweaking. That feedback led us to the Amazebox Kraft, which we truly believe is the best version to date.