The Dance

Book by Brad Henderson
60.00 In stock.
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The Dance

60.00 usd

Book by Brad Henderson (60.00)

In stock.
“One of the most important books on Cold Reading ever written!!!” George Daily, magic historian
The only other book on the subject that I ever recommend.” Ian Rowland

The Dance is the most advanced work on the subject of Cold Reading to date. Where many of the manuals in the past have told you what to do, The Dance teaches you HOW TO DO IT! Topics include ethics, giving readings onstage, turning misses into hits, how to deal with skeptics, and two professional mind reading routines.

Cold Reading is one of the most misunderstood and misused tools in the mystery worker’s arsenal. A skilled cold reader can easily convince his or her audience that he or she knows their innermost thoughts. A thoughtful cold reader can give their audience an experience that moves them to their core. A sensitive cold reader can literally empower someone to change their life for the better.

For the first time in print, cold reading is approached from a functional perspective, an approach that lays bare the truly fundamental dynamics that are the heart of “cold reading”. In The Dance you will learn that much of what you believe about cold reading is simply inaccurate. Cold reading is not a script one reads hoping it applies to everyone. It is a process, an exchange of information between the reader and the sitter; one that manifests in and through a relationship. In The Dance you will learn how and, more importantly, why that process works as it does, along with techniques to build the ideal relationship with your audience, depending on the nature of the experience you wish to convey.

Brad Henderson’s The Dance will change the way you think, not only about cold reading, but also about magic, and maybe even about life. Brad’s approach to cold reading, and consideration of the questions he raises, will help you become a better communicator regardless of your audience and goals. The section on ethics alone will force you to question many of your perhaps unconscious performance choices. The real world applications he offers stage performers will, if applied artistically, take your audience’s experience of your mentalism and magic to a much deeper, potentially meaningful, level.

If you are like most mentalists, you have considerable unused capacity that you have not turned to your advantage. At times you have had serious doubts as to whether you have done the right thing by spending your time and money on books full of cold reading scripts and rehashed Forer Statements. If you think that cold reading is all about The Barnum Effect or population stereotypes, you desperately need to read Brad Henderson's book, The Dance. The 1st Edition of The Dance was a smart and important book and the Expanded 3rd Edition is better still. If you're an independent thinker who has become dissatisfied by the restrictions and limitations of traditional readings, you will appreciate the intelligence and variety that Henderson's book provides. Highly recommended." Michael Weber
“There have been many books and essays about Cold Reading, and I have slogged through most of them. One of the very few that I’ve liked is Brad Henderson’s The Dance. As with Brad himself, this book is articulate, opinionated, stubborn, and highly engaging.” Max Maven

This new edition contains approximately 20% more content than the previous editions. In the extensive afterward Brad revisits the problems endemic within the modern skeptical movement, explores a new technique for expanding the accuracy of your readings within an entertainment setting, shares a personal revelation resulting from a one-on-one encounter with the greatest psychic entertainer who has ever lived, and offers a new approach to incorporating cold reading techniques in a theatrical performance environment.

Here is your chance to obtain a copy of one of the most sought after books in the history of mentalism. Copies of the first edition exchanged hands for over $600 at the major magic auction sites when it first went out of print. Only 1,000 copies of the 3rd Expanded Edition are available. The information in The Dance is timeless. If you are interested in cold reading, this book must be in your library. Order today.


Customer reviews for The Dance



I tore through this in one sitting. Its not a long book, and it does specifically state "its not for beginners", but its a fascinating read for anyone interested in the subtleties of human communication. I'm not a professional performer, though I do enjoy spontaneous displays of mentalism, and "cold-reading" is a part of it. The book includes direct methods, explained, and "tips", but there is so much more, inviting the reader to consider his role in the process, to examine his motivations and desired outcomes. I might be using what I've learned more frequently in my everyday communication than in any performance setting; to me, this makes the text more valuable than a typical "mentalism book".



Excellent book and great read. The Dance is broken out in different sections and very easy to follow on the cold reading subject. Highly recommend this book for anyone interested in Cold Reading.



The Dance is the most practical book on the cold reading process I have yet to read. It is unabashedly honest about what cold reading is and isn't. I have read numerous books and manuscripts which have been touted as the classics in the art of giving readings and had never felt any of them reflected what I felt about the reading process or what I had experienced in the readings I gave. The Dance is not only a realistic appraisal of what to expect but also how to approach the reading process in a real and ethical manner.



The is a very short book for the price. And it's hard to judge, for me, if it's worth it.

I wouldn't say I'm super experienced and giving readings. And this might be part of the problem.

I see people ask in forums and groups online - how to start cold reading? And this isn't where to start. But still, I see this book recommended - and I fell into that camp as well.

This book is for when you're already giving readings and you already have a system and you want to take them to the next level. You're doing "okay" and you want to do "amazing." Then it's time for this book.

I can see why the book is so highly recommended. It teaches a lot of great lessons. And puts a lot of thought into bringing more meaning into your readings. How to connect better. What you can do to make things more special for the sitter, and yourself.

I plan on revisiting this book in the future, after I get more experience. I'm sure I'll find it more helpful then than I do now.


Community questions about The Dance

Have a question about this product? It's possible others do too. Ask here and other Vanishing Inc. Magic customers will be able to respond with assistance! Alternatively, email us and we can help too.

  • Kirk asks: Is this the new revised and expanded edition?

    • 1. Vanishing Inc. Magic responds: Yes, "This new edition contains approximately 20% more content than the previous editions."
  • Alvaro asks: Could this be done over the phone?

    • 1. Vanishing Inc. Magic responds: Yes but it's really meant to be used in other routines. You're learning the subject of cold reading which isn't a trick in itself but rather a technique to enhance what you do.
  • Tod asks: Is there any chance (known, considered or discussed) of this being made available as a downloadable eBook or PDF with copy protections?

    • 1. Vanishing Inc. Magic responds: Not at this time.
  • Hendrik asks: I did some mentalism-routines before but I'm not familiar with cold-reading. Do you recommend The Dance for newbies at cold-reading, too? Or is it just for advanced cold-reader? If yes: is there a more basic and comprehensiv work for beginners cold reading is tought? Thanx a lot

    • 1. Vanishing Inc. Magic responds: Absolutely! This is a great book on the subject and is a must-read.
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