I prefer these cards over Bicycle cards, the most popular cards for three reasons:
1) the price- enough said.
2) the look/quality- these look great and are coated very nicely.
3) the overall feel and handling (which is the real selling point). These cards bend and are just more comfortable to shuffle and do magic or even just play poker with because of their easy malleability and their fantastic feel and sound. I prefer these so much over Bicycle cards.