The Best Magic Shop in San Francisco

Shows like Penn & Teller: Fool Us, America’s Got Talent and David Blaine’s TV magic specials have inspired kids and adults to learn magic tricks. The magic scene in California is particularly strong, especially when you consider Los Angeles is home to the world famous Magic Castle, and that the iconic magic shop at Disneyland is just a short trip away in Anaheim.

Where can you find magic tricks for sale in Northern California though? For that, you should visit the best magic shop in San Francisco.

houdini's magic shop san francisco

Just like most other retail businesses, the magic business has largely shifted from brick and mortar stores to online stores. Outside of legendary magic shops like Tannen’s Magic in New York City—one of the oldest magic stores in America—most searches for “magic trick stores near me” have typically been filled with costume shops selling cheap plastic magic tricks or hobby shops that sell Magic the Gathering cards. However, just like record stores and thrift stores, brick and mortar magic shops are making a comeback in recent years.

Magicians are thrilled because physical magic shops are so much more than a place where magicians learn their tricks or buy magic tricks. They offer a sense of community, a place to meet fellow magicians and ask advice or discuss the secrets to the best magic tricks in the world. And, if you live in, or are visiting, Northern California, you can visit the best magic store in California.

Visit the Best Magic Shop in San Francisco

In 2022, the world’s biggest magic store Vanishing Inc. purchased the rights to Houdini’s Magic Shop. Prior to the change of ownership, the Houdini’s Magic Shop in San Francisco had gained a reputation of mainly carrying basic magic tricks and trick decks that only catered to beginners. But, now, Vanishing Inc. Cofounders Joshua Jay and Andi Gladwin are committed to making it the top magic store in San Francisco for professional magicians and amateur magicians alike.

best magic shop in San Francisco Houdinis magic shop

Located on Pier 39 at Fisherman’s Wharf, one of the top places to visit in San Francisco, Houdini’s Magic Shop is the best magic shop in San Francisco. It is a real magic store offering something for magicians of all skill levels and any curious traveler. Named after famous magician Harry Houdini, this magic trick shop has a complete collection of of the best magic tricks for beginners, as well as premium magic tricks for professional magicians from close up magic to stage and parlor magic.

Houdini’s Magic Shop offers everything from the latest magic tricks to classic magic tricks. You can also find the most popular card tricks, amazing coin magic tricks, mind-blowing mentalism tricks, custom playing cards and other fun novelties. Professional magicians are also available to answer questions or show you free magic demonstrations.

As the top magic trick store where the pros shop, Houdini’s Magic Shop also hosts lectures where you can learn from the best magicians in the world. There’s even a chance to meet a famous magician, or even one of the celebrities you didn’t know were also magicians, anytime you walk in.

Houdini’s Magic Shop San Francisco is open everyday unil 9pm. Stop in to see why Houdini’s Magic Shop is the best place for magic in San Francisco and best magic shop in the Bay Area.

Best Free Entertainment in San Francisco

Not a magician? No problem. Houdini’s Magic Shop also offers one of the top free things to do in San Francisco.

If you’re just looking for a great bit of free entertainment in San Francisco, then walk in and enjoy a free magic demonstration a professional magician. They will astound and amaze you with world’s best magic tricks for free.

magician performs free magic show in San Francisco

Be warned though. Seeing an amazing magic trick performed right in front of your eyes is the main reason why many magicians wanted to learn how to do magic tricks in the first place. If you do end up being bit by the magic bug, the team of professional magicians at Houdini’s Magic shop can help you find the best magic tricks for beginners.

In fact, one of the biggest reasons Houdini’s Magic Shop is one of the best hidden gems in San Francisco and one of the top free things in the Bay Area, is because anyone who visits the Pier 39 store at Fisherman’s Wharf can get a special access code to learn the top beginner magic tricks in the world for free. These are easy magic tricks for adults and kids that can be used to make you the life of party and amaze everyone you meet.

Where is Houdini’s Magic Shop in San Francisco Located?

You can find Houdini’s Magic Shop in Building E on the first level of Pier 39 in San Francisco. The official address of Houdini’s Magic Shop is Beach St, San Francisco, CA 94133.

Learn More About Houdini’s Magic Shop

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Other Top Magic Shops in California

The Houdini’s Magic Shop in San Francisco also has a sister location at Disneyland. The iconic Main Street Magic shop is one of the best free things to do at Disneyland. Featuring a special selection of amazing magic tricks and one-of-a-kind Disney souvenirs, visiting the magic shop at Disneyland is one disneyland main street magic shop of the top things to do on your Disneyland vacation.

Other top magic stores in California include:

  • Misdirections Magic Shop
  • The Magic Apple
  • Magic Galore & More
  • Hocus Pocus Magic Shop
  • White Rabbit Magic Shop
  • San Diego Magic Shop