New to magic?
New design. New look. New colors. Implementing feedback from magicians around the world, Lee Alex is excited to bring you the wickedly clever...
"Clown Paddle" is a fun and visual new take on classic magic paddle tricks. It adds an extra special touch to the classic Paddle Move that...
"Artisan Engraved Cups and Balls" by TCC are the pinnacle of the talents of countless magicians. They are a truly gorgeous cups and balls...
A super visual and fun opener. Jeff McBride's "Megabucks" presented by the Magic Apple allows you to show a bill and nothing else in your...
A modern take on the classic "Ring Flight" designed for close up magic and street magic performances. With "Ring Hole" by Peter...
One of the finest Object to Impossible Location gimmicks you'll ever find. While so many different versions of this plot have surfaced over the...
This is our new favorite opener and we’re sure it will be yours too. Instantly establish credibility and win over audiences before you even start...
New life has been breathed into the classic "Leather Cone" routine. TCC and Chilean magician Sebastian have partnered to create...
Building on the success of the massively popular "Rebel Wallet", the "Rebel Wallet Elite" is quite possibly the finest magic...
Jeff Stone's 2022 Lecture Notes feature nearly 25 brand-new routines and ideas accompanied by live footage and access to a secret website with bonus...
The impossible floating cup trick, better known as the "Airborne Glass", is easier than ever to perform. This new "Perfect Airborne...
The first comprehensive hardcover book from one of the funniest and hardest-working magicians in the world. After selling out almost instantly after...
The perfect book test just got even better. Be the star of show with the new "SvenPad Celebrity Presage B-Roll". Featuring a new forced...
Red pill or blue pill, what is your choice? An original and unique piece of magic. The magician displays a bottle of pills, and has a spectator hold...
Visually stretch and deform a playing card at your fingertips with "Extens" by Victor Zatko. This precision made gimmick allows you to...
Henry Harrius is finally sharing one of his oldest, best kept secrets. “Refilled” is a signature routine in his working commercial set and we’re...
A one-of-a-kind visual prediction that will leave audiences laughing and smiling. "The simplest, minimal prop, heavy hitting, entertaining,...
Rodger Lovins Magic has been selling magician's knives since 1985 and truly feels this is the very best set of knives they've ever offered. Each...
This iconic effect is now more dependable and versatile than ever. Tony Anverdi’s “Color Match” is the best version of the classic color matching...
A near-perfect drawing duplication. "Ctrl-C" by Christopher Rollins is fair and powerful mentalism that will make it look like you have...
The smoothest cap in bottle ever offered. Taiwan Ben's "Bottled" is now better then ever. A devious new method makes this effect easier...
Short Change Plus is an ideal close-up magic routine in which you take the audience on a journey through a variety of magical moments using money....
A new era in the world of magic and mentalism. "Legacy" by Joao Miranda is a state of the art system that allows you to predict numbers,...
An organic and versatile switching device invisibly built into a normal-looking card box that can be taken with you anywhere. The "Parson...
The first batch of ProKito sold out within three hours of launch. A new batch is coming soon. An elegant, contemporary Okito Box built exclusively...