Magic theory

In 2013, we released a seminal collection of magic theory and essays from the likes of Derren Brown, Teller, Juan Tamariz, John Carney, Darwin Ortiz,...

An exclusive more than 4.5 hour download that teaches you how to truly build a truly cohesive act instead of a random assortment of magic tricks ....

Finally back in stock! It's hard to believe that The Maestro, Arturo de Ascanio, left us in 1997. That's mostly because his influence on the world...

This one-of-a-kind download features nearly 6.5 hours of learning from a master of card magic. From card magic secrets to the psychological...

Celebrate the iconic Steve Cohen and more than twenty years of his critically-acclaimed NYC residency show "Chamber Magic" with this...

For the first-time ever, the life, career and routines of the legendary Denny Haney have been compiled into one incredible 500+ page...

Magic Inside Out is a tremendous collection of 12 never-before-revealed routines from Bob Neale. Each mind-bending effect follows his trademark style...

"...filled with incredible inspiration to make your magic better... the most fun thing you read this year!" Daniel Martin As magicians,...

"I've waited more than twenty years to read this book, and the wait was worth it. If you've spent years looking for magic but have only been finding...

You hear this set talked about often, and it’s one you should own. But in the interest of honesty, let us tell you WHY you should own it, which may...

When Tamariz describes someone as one of the most brilliant minds in magic today, maybe you should get to know him!Luis Piedrahita is a director,...

This DVD focuses on an often-neglected area of presentation - that of visual perception. Many magicians focus solely on sleights or misdirection,...

Magicians and mentalists: If you've ever used gaffed or regular envelopes onstage, you need to check out Project Alpha Mail!This DVD gives you...

Playing Shopping Centers by Jim Mahoney (with Introduction by Billy McComb) was written for magicians looking to perform magic in shopping malls,...

Edward Maurice brings you a showman's tips and tricks for presenting your show. From curtain rise to fall, everything is covered, including...

When was the last time you had a magic consultant to tell you what you needed to do to make your show better? Now, with Magic as Entertainment,...

When magicians die, it is customary to break a wand to symbolize the end of their magic. But as Shakespeare's Prospero shows, there might be other...

It's time to get your act together, and Scott Alexander is here to show you how!In his new DVD series, Scott gives you the secrets for putting...

This DVD/ Download set on how to do magic for kids has been recognized by critics worldwide as the best ever produced! Danny Orleans – a former...

Celebration of Sides will expose you to many unusual facets of the unique Robert Neale. Meet Neale the Topologist, the Artist, the...

Marc Oberon's hat System for the production of magic. Each hat represents a role that you play in the production process. Thought...

Government backlinks can put your magic website at the top of page one for Internet searches. That means you can be in position one or two! This...

Darwin Ortiz's seminal Designing Miracles has been heralded as one of the finest books ever written on magic theory. In many ways it is a "first" in...

Roberto Giobbi has already written himself into magic history with his Card College series of books. What does he do next? Secret Agenda is...

Long out of print and widely sought after, The Five Points in Magic is Juan Tamariz's highly regarded study of the physical and psychological...